Lyro Machine Intelligence Pty Ltd (“Lyro”, “we”, “us” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and manage personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website (lyro.com), contacting us, or engaging us for products and services, you consent to the handling of your personal information as described in this policy.

1. Who We Are

Lyro Machine Intelligence designs and deploys intelligent machine vision and robotic automation systems for food production and supply chain operations. We operate from offices in Brisbane and Melbourne, Australia.

2. What Personal Information We Collect

We may collect and hold the following types of personal information:

  • Contact details — name, email address, phone number, job title and company name
  • Enquiry and correspondence content — messages submitted via our contact form or email
  • Demo request details — information about your production environment, product categories and operational requirements
  • Technical data — IP address, browser type, device type, pages visited, and time spent on our website (collected via cookies and analytics tools)
  • Business information — details about your organisation provided in the course of a commercial relationship with us

We do not collect sensitive information (such as health, financial or biometric information) through our website unless you choose to provide it.

3. How We Collect Personal Information

We collect personal information directly from you when you:

  • Complete and submit our contact or demo request form
  • Send us an email or call us
  • Visit our website (automatically, via cookies and analytics)
  • Engage with us at industry events or through our system integrator network
  • Enter into a commercial agreement or evaluation trial with us

Where reasonable and practicable, we collect personal information directly from you. In some cases we may receive information from third parties such as referral partners or system integrators.

4. How We Use Your Personal Information

We use personal information for the following purposes:

  • Responding to your enquiries and demo requests
  • Providing, scoping and delivering our products and services
  • Managing ongoing commercial and support relationships
  • Sending relevant information about our technology, case studies and product updates (where you have opted in or where permitted by law)
  • Improving our website, products and services
  • Complying with our legal obligations

We will not use your personal information for a secondary purpose unless you consent or an exception under the Privacy Act applies.

5. Marketing Communications

We may send you marketing communications if you have consented or if the communication is related to our services and you are an existing contact. You can opt out of marketing emails at any time by clicking the unsubscribe link in any email or contacting us directly. We will process opt-out requests promptly.

6. Disclosure of Personal Information

We may share your personal information with:

  • System integrator partners — where your project involves a certified SI partner and disclosure is necessary to scope or deliver a solution
  • Service providers — including IT infrastructure, CRM, analytics, and email service providers who assist us in operating our business (bound by confidentiality obligations)
  • Professional advisers — legal, accounting and other advisers as required
  • Government agencies — where required or authorised by law

We do not sell your personal information to third parties.

7. Overseas Disclosure

Some of our third-party service providers may store or process data outside Australia (for example, cloud infrastructure or software-as-a-service tools hosted in the United States or European Union). Where we disclose personal information to overseas recipients, we take reasonable steps to ensure those recipients handle your information in a way that is consistent with the Australian Privacy Principles. By providing your personal information to us, you acknowledge that we may transfer it to overseas recipients in these circumstances.

8. Cookies and Website Analytics

Our website uses cookies and similar tracking technologies to understand how visitors use the site and to improve your experience. Cookies may be placed by us or by third-party analytics services (such as Google Analytics). You can configure your browser to refuse cookies, but doing so may limit some website functionality. Information collected via analytics is aggregated and not used to personally identify you.

9. Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. This includes technical controls (such as secure servers and encrypted communications) and organisational measures. Where we no longer require personal information and are not required to retain it by law, we will take reasonable steps to destroy or de-identify it.

10. Access and Correction

Under the Privacy Act you have the right to request access to personal information we hold about you and to request correction of information that is inaccurate, out-of-date, incomplete, irrelevant or misleading. To make a request, contact us using the details below. We will respond within a reasonable timeframe (generally 30 days). We may need to verify your identity before processing your request. In some circumstances we may decline access or correction as permitted by the Privacy Act, in which case we will give you written reasons.

11. Complaints

If you believe we have breached the Australian Privacy Principles or this policy, please contact us in the first instance so we can attempt to resolve your concern. We will respond within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or legal obligations. The current version will always be available on our website with the date it was last updated. Continued use of our website or services after a change constitutes acceptance of the updated policy.

Contact Us

For privacy enquiries, access requests or complaints, please contact:

Lyro Machine Intelligence Pty Ltd

📧 info@lyro.com

📍 Brisbane: 1/12 Morrison Cl, Mansfield QLD 4122

📍 Melbourne: 11 Wilson Street, South Yarra VIC 3141